Saturday, October 5, 2013

Resume Video... Got one? Employers Love 'em


Any time you are in the job market, especially in this economy, you're going to have plenty of competition for that job your after. Lets face it, its a dog-eat-dog world, and if you're not doing things the right way, precise and with great thought and care, you may miss that "brass ring on the Merry-Go-Round," and have to settle for a job you never wanted in the first place. 

One of the most innovative tools that I have seen lately is the "video resume." Like a paper resume that you hammer out on your keyboard, the "video resume" is much more creative, but also not nearly as comprehensive.

Basically, you could say that it is more like a visual outline that touches on key areas of interest contained in your traditional resume, but more fun to watch and should be designed to provide the hiring manager a way to sift through what they don't care about or is unimportant to their hiring criteria.

So, where should you begin to set yourself apart from the pack? Well, that depends on you. This is not necessarily a project that you want to over-think. Of my clients who ask me, I tell them to begin with their Resume, and to pare it down to an outline format. Here are my steps to cut the resume script to a more "meat & potatoes" version:

  1. Print off a copy of the description of the job you're applying for, and a copy of your resume. Also, grab a yellow legal pad as well. Sit down at your kitchen table with a cup of coffee, and jot down the key descriptor points from the "Job Description" onto your yellow legal pad.
  2. Focus on the experience areas, and the educational requirements. Make certain that you match these areas as closely as possible. Gone are the days where prospective employers would settle for less than what they want, because they know the exact fit is out there, the competition is tough, and they don't need expense of training someone if they don't have all of the skills. Much better to be patient. - In these two areas, my advise is that if you're not an exact fit, you can try but its likely to be a waste of time.
  3. Begin looking over your resume for the areas where you are strongest and have dynamic skills that are well matched to the ad requirements. and jot them down on your yellow legal pad.
  4. This is your script, don't over think it.... just let it flow.
  5. I haven't used a voiceover on any of my resume, or for a client's video resume either. However, this is a very important point to make. The background music or voiceover of your resume can be the deal breaker if your not careful in selecting the right tune. - For example, I used "Magic Moments" by Perry Como, as the background for one video resume example, simple because in my mind it demonstrated a light-hearted flair, but with a confident nature as well.
  6. Don't be afraid to make several video copies with different music backgrounds. I posted a second video resume that was virtually the same as the first with a couple of minor changes, and then added a "salsa-style" music background. So, I can make a resume change depending on the type of position I'm applying for.
  7. Keep it simple and SHORT ! - Most everyone loses interest in these types of video ads quickly, about a minute actually. So you are going to have to edit it and cut it your self to make it fit into a minute time frame. So, don't fall in love with your words.
  8. Apply objectivity ! - Easier said than done... Right? Everyone loves themselves, and we are our own favorite topic to talk about. So, take your resume video to an objective friend who will look at it and tear it apart from their prospective. LISTEN to them. They are not being mean, but they know you and can be helpful in keeping the whole thing within that one-minute time span.
It is because of these reasons, most people come and see a professional who can build one. for them. While you won't know how much videographer-A is going to charge, over videographer-B, you may want to go this route anyway and spend the money. My video resumes are running between $80 - $100. But after that first video is created, I will add different music to your resume, providing 3-4 different resumes to choose from for any number of job applications and submissions.

This is a crucial move on your part when making a resume video. I have seen some REALLY BAD stinkers, that were submitted, and OMG... I shut them off and moved on. But, if you would spend the same money to have a steak dinner and a bottle of wine with your significant other or a night on the town, then why not spend the same amount of money for a better job that you'll love and will create more income in your pocket? It is your choice, but in this crazy economy, I choose to invest in myself.

I can be selfish that way...